Google Local Services Ads: Get Top Spot, Only Pay for Leads

Imagine having your ad appear at the very top of Google search results and, in order to place it there, you only have to pay per lead ...
Amazon uses seller data - Top4 Marketing

Amazon uses data from third-party sellers to develop its own products, WSJ investigation finds

Amazon uses data from its vast network of third-party sellers to determine what new products it will create, a Wall Street Journal ...
Facebook Email Marketing Features - Top4 Marketing

What the Facebook email marketing tools mean for your business

The email marketing sector offers an embarrassment of riches when it comes to platforms, choices, and options. Factoring your needs and ...
Common SEO Mistakes - Top4 Marketing

The 4 Most Common SEO Mistakes You Should Avoid

There’s plenty of room for things to go wrong in SEO; here are four of the most common, seemingly small yet damaging SEO mistakes that ...
Local ranking factors - Top4 Marketing

Local ranking factors that help your small business’ SEO

If you have a local business, selling products or services, you have to think about the local ranking of your website. Local ...
Amazon Reviews - Top4 Marketing

Amazon deleted 20,000 product ratings after an investigation highlighted paid-for reviews

Amazon has removed 20,000 product reviews after a Financial Times investigation suggested that some of the site’s top UK ...

COVID-19: Why Online Reviews are more important than ever

  The pandemic travel restrictions have forced us to reduce our travelling and instead increase our time at home. Therefore, when ...
Small Business Digital Marketing - Top4 Marketing

The Top4 Reasons Why You Need Digital Marketing For Your Small Business

Your small business needs digital marketing — you might have heard this a million times by now! The digital technology has ...
Small Business Local Marketing - Top4 Marketing

How to Succeed at Small Business Local Marketing in a Global World

The Internet has changed everything. We shop differently. We socialize differently. We work differently. Much of the change has had ...
Local Marketing Tools - Top4 Marketing

The Top4 Tools You Should be Using to Promote Your Local Business

As a local business, do you know what method people use to find you? Mobile devices. If you’re not aware of this or optimizing for it, ...
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