Should I Spend Franchise Sales Budget on Digital or Traditional Marketing?
While COVID-19 has uprooted traditional franchising sales norms, there may still be a market for old-school franchise sales strategies. ...
Southeast Asia’s Digital Decade and What It Means for Brands
The latest e-Conomy SEA report by Google, Temasek and Bain & Company was recently published and it shed some light on opportunities ...
How Measuring Your Marketing Performance Can Power Your Brand’s Online Growth
The rise in digital customers over the last two years has kept brands on their toes as they plan for expansion. As many as 60 million ...
Social Media Marketing for the Hotel Industry
In the hotel industry, social media marketing is an effective way for hoteliers to communicate with potential guests, improve ...
9 Efficient Location-Based Marketing Strategies for Your Business
The key to effective marketing is reaching the right person, in the right place, at the right time, and with the right message. If any ...
Using Social Media to Market Your Business: The Basics
Social media are internet services that let you interact with others and share and create content through online communities. Social ...
Four New E-commerce Features from Facebook You Need To Know
Facebook is introducing new ways for online retailers to get their products discovered by more customers and increase sales. Here are ...
Instagram’s New ‘Drops’ Feature Makes Social Shopping More Exciting
Social shopping is getting more exciting this week with the introduction of Instagram Drops, a new exclusive destination on Instagram. ...
7 Digital Marketing Trends That Will Help Your Franchise Business Grow
To expand your franchise business and grow your customer base around the globe, focusing on the right digital channels can make all the ...
The Importance of Social Media Presence for Your Franchise Business
As a franchisor, you likely know the importance of having a social media presence for your business — both at the corporate and ...
