Top4 Steps to Improve Online Marketing for Franchises

Share :

Local SEO for multi-location business and franchises need online audience of customers more than anything. One rule of thumb is to maintain consistent online approaches for each business location. Adopting different online approaches for each business location could confuse customers and eventually drive them to go away.

Improving online marketing for franchises

Below we lay out your local SEO guide for multi-location businesses or franchises.

1. Brand the Main Pages

The analogy is like a house needing a stable foundation. Franchises and multi-location businesses likewise need a consistent central brand. One simple way to give credit to the brand is to concentrate on branding the main pages on the website. These include the homepage, the “about us” page, and the “products and services” page.

These pages should feature the best brand content on the website. This is because they are static pages, so they will most likely attract the most visitors.

2. Maintain Consistent, Relevant Blogs

Maintain consistent, relevant blog

Another smart SEO strategy is to maintain an active blog focusing on your industry and your brand. This concerns search engines: Blogs mean consistent updates to your website and content that matters to your customers. And search engines love these!

3. Build Online Reputation

Build online authority by going social

Build authority for your brand by creating and updating social profiles for your main brand. Note that franchisees still should create their own individual pages. What this means is that you should own the brand and its voice by being active on social media.

4. Separate Pages for Each Franchise

The main brand has received a fair amount of attention, great. Now it’s time to have each franchise its own location landing page on the website.

While this may seem like a lot, going that extra mile to create separate location pages allows search engines to better understand the different locations in specific geographic areas. And don’t worry, these pages come with a marketing bonus: They provide users with information on the unique services and products offered at each location.

Different NAPs for each location

Ultimately, though, consistency is key. Make sure to keep the business name, the business category, and logo the same for all franchises. Use different addresses and phone numbers for each location. This way Google and your online customers can differentiate which is which.

Top4 Marketing understands how challenging marketing campaigns for franchises is. At the same time we also understand how multilocation-business and franchises drive huge opportunities for your business growth. From consistent branding and messaging to complex reporting and tracking for each location local or national, Top4 Marketing is your franchise digital marketing partner that can handle it all.

Available for franchises worldwide, we provide clear strategies for each franchise location to dominate their local market. We also deliver detailed reporting and assign a dedicated account manager and a marketing specialists team. It’s a full-service, flexible digital marketing solution to suit your budget to meet all your needs!

To find out how we can help you with your Website + Marketing, using our unique location marketing platform called Top4, get in touch today at

The All in One Platform for Your Local Marketing Needs

Looking to build customer loyalty through social media? Don’t forget to add your business to

List your business, create your own digital store to sell goods and services, and share posts on social media. Promote your business on Google instantly! Should you need help with local digital marketing then view our new Google Marketing Platform and services Top4 Marketing

Get Found On Google Promote Your Website, Reach local customers today!

Our Digital Marketing Agency Services Across All Industries Include Search Engine Optimisation (SEO), Google Marketing, Website Design, Corporate Web Development,  and local location-based marketing using our own Google Marketing Platform!

Engage A Social Media Agency For Only 1/3 The Cost Of Employing A Social Media Manager…LET’S TALK!

Source: Top4Marketing & SearchEngineLand

Comments are closed.

Top4 - Made in Australia with Love