Should I Spend Franchise Sales Budget on Digital or Traditional Marketing?
While COVID-19 has uprooted traditional franchising sales norms, there may still be a market for old-school franchise sales strategies. ...
TikTok Seller: New App for Sellers to Manage Online Stores from Your Smartphones
TikTok has released a new app for its seller community that makes use of its TikTok Shopping features. However, the app is only ...
Some Marketing Ideas for Local Businesses This Holiday Season
Although Small Business Saturday has passed, local businesses still have opportunities to capture customers’ dollars over the ...
Online Marketing Tips to Stay Competitive in Big Cities
Do you know that 20% of new businesses fail within the first two years? Within the first decade, this number increases to 65%. Why does ...
Southeast Asia’s Digital Decade and What It Means for Brands
The latest e-Conomy SEA report by Google, Temasek and Bain & Company was recently published and it shed some light on opportunities ...
Local SEO Updates for Your Marketing Plans in the New Year
It’s been a busy year with lots of digital marketing developments. And local SEO was no exception. Search engines are constantly ...
What Are Google’s Ranking Factors? New Survey Results Out Now
Each year, we survey the top experts in local search across many topics to determine what’s working to drive rankings and conversions ...
How Measuring Your Marketing Performance Can Power Your Brand’s Online Growth
The rise in digital customers over the last two years has kept brands on their toes as they plan for expansion. As many as 60 million ...
Social Media Marketing for the Hotel Industry
In the hotel industry, social media marketing is an effective way for hoteliers to communicate with potential guests, improve ...
Location-Based Marketing to Get More Customers to Your Door
As many as 6.3 billion users are estimated to carry smartphones this year. The number will only increase in the future years. ...
